Google is DELETING small publisher sites

Thousands were de-indexed overnight

Howdy!

Read Time: 2.5 minutes.

First, a welcome to the 79 new box destroyers that have joined us in the last 30 days!

Note: I’m constantly asked what tools I use in my business for different things. Here’s my current list of tools. Reply to this email and ask me anything about them - happy to help.

Google is Taking Action

In the last 24 hours, I’ve seen a lot of these images posted over on Xitter (Twitter X)

Many are saying it’s the most disruption they’ve seen in the Google-sphere in 15 years.

We’re talking $500kish in revenue that’s disappeared.

Millions of Google organic web visits.

Poof.

Gone.

Overnight.

Think I’m kidding?

Ian Nuttall has an indexing tool and put out this public list.

It’s wild.

AI AI AI AI AI

I’m hearing of new AI tools and software every week.

I add them to my Trello list to check out.

It gets overwhelming.

There’s even a site called There’s an AI for that with over 12,000 AI tools — which is equally overwhelming.

One that’s not available to the public yet but is mind-blowing is Open AI’s Sora.

It’s Text > Video.

And the videos are mind-blowing.

It’s hard to know the implications for larger productions like movies — you can’t exactly edit an AI-rendered video (yet)

But I do know of a way that lots of YouTube creators will be able to use it right away.

I talk about it in this video.

[shoot me a comment over there on YouTube!]

It’s a wild time in the space.

Every week has new things to test, try, and see.

Until next time!

(keep destroying that box 😉)

Helpful Resources 👀